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Kohl’s CEO Michelle Gass on Leveraging the Strengths of Your Brand in Times of Change

  • The Palmer House Hilton 17 East Monroe Street Chicago, IL, 60603 United States (map)

Michelle Gass

According to the U.S. Commerce Department, ecommerce sales reached a new milestone in February, surpassing general merchandise retailer sales for the first time ever. With the rise of online shopping, traditional retailers are in unknown territory: how does a company innovate without losing what customers, and employees, love about the brand? Addressing this issue through technology innovations and strategic alliances with unexpected partners, Kohl’s CEO Michelle Gass is positioning the Wisconsin-based retailer to separate itself as a stand out in a challenging industry.

On June 5th, Kohl’s CEO Michelle Gass joins The Executives’ Club to discuss how companies can innovate while remaining true to their brand DNA. After more than 16 years with Starbucks, Gass joined Kohl’s as Chief Merchandising and Customer Officer, where she played a key role in the company’s strategic transformation, including aggressively moving into Active and Wellness, accelerating digital growth and strengthening Kohl’s position as a leader in loyalty. She was appointed CEO in May of 2018, and is one of only 24 Fortune 500 female CEOs. Join us as Gass discusses how companies can navigate a changing business landscape while remaining loyal to their core strengths and historic values.

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